Cúrsaí Lánaimseartha

  • » Higher Certificate in Arts – Bar Supervision

    Programme Title Higher Certificate in Arts – Bar Supervision
    CAO Code LY336
    LYIT internal code LY_TABRS_C
    Duration 2
    Standard Code Places:  32
    National Framework Level  6
    Award Type Major
    Awarding Body LYIT, under Delegated Authority from HETAC
    Is this Programme for Me?
    This course is designed to provide you with the skills and confidence to work in any type of bar in the tourism and hospitality industry at professional craft or supervisory level.
    Minimum Academic Entry Requirements
    Grade D3 at Ordinary level in a minimum of five subjects in the Leaving Certificate examination; including either Irish or English.
    I am a mature person, can I apply?
    Applicants who will be 23 years of age or older by the 1st January in the year of entry and who have appropriate work experience in the hospitality or related industry, may be exempted from the academic requirements outlined above and admitted to the programme following an interview, provided they have applied, via the CAO, before February 1st.
    How long will I have to study?
    This is a two year full time programme. Students attend classes which are both theory and practice based respectively; these are delivered in semesterised mode. Work based learning is also an integral component of this programme and students may undertake this in Ireland or indeed internationally.
    What will I have to study?
    Year/Semester Proposed Modules,
    subject to approval
    Mandatory/
    Elective
    No of credits Class hours per week
     1/1  Learning to Learn Mandatory  5  3
     Information Technology & Business Maths 1 Mandatory  5  3
     Hygiene, Health & Safety  Mandatory  5  4
     Bar Service  Mandatory  5  5
     Casual Dining Mandatory  5  5
     International Tourism & Hospitality Elective  5  3
     Language & Culture  Elective  5  3
     1/2  Communication/Customer Care  Mandatory  5  3
     Information Technology & Business Maths 2 Mandatory  5  3
     Facilities Operations Mandatory  5  3
     Beverage Studies Mandatory  5  4
     Bar Operations Mandatory  5  5
     Culinary Skills Elective  5  3
     Language & Culture  Elective  5  3
     2/3  Work Based Learning Mandatory  5  3
     Food &Beverage Cost Control Mandatory  5  3
     Instruction to Management Mandatory  5  3
     Wine Studies Mandatory  5  4
     Mixology & Product Development Mandatory  5  5
     Marchandising & Sales Mandatory  5  3
     2/4  HRM & Training  Mandatory  5  3
     Principles of Marketing Mandatory  5  3
     Accounting Practice Mandatory  5  3
     International Beverage Studies Mandatory  5  3
     Event Management Mandatory  5  4
     Advanced Bar Operations Mandatory  5  3
    Learning Outcomes
    Throughout the course you will learn practical skills in the areas of bar & beverage service, casual dining, culinary skills, mixology and customer communications. The course also covers the application of business principles to bar and beverage service operations in the areas of marketing, merchandising and sales and cost control.
    What is the aim of this programme?
    The aim of the programme is to give learners the knowledge, skills and competencies necessary to become professional bartenders/supervisors in Ireland or indeed internationally.
    Are there follow-up Programmes Available?
    Graduates of this programme may be able to progress to year 2 of the Bachelor of Business in International Tourism and Hospitality Enterprise or other related degree programmes at LYIT or year 3 of a BA in Hospitality Management.
    What career opportunities will this course provide?
    The course will qualify you to find employment as a bartender in hotels, restaurants, cocktail bars, cruise ships and private clubs – wherever wine, beer and other beverages are served. Good bartenders offer the hospitality of hosts and the technical knowledge of connoisseurs – many become beverage specialists or bar managers.
    When does this course commence?
    This course begins in September each year.
    How do I apply?
    FOR FURTHER INFORMATION:
    • Contact Ciarán ó hAnnracháin, Head of Department of Hospitality & Tourism, Letterkenny Institute of Technology by
    • E- Mail: ciaran.ohannrachain@lyit.ie
    • Telephone: (074) 97 41272

  • » Bachelor of Arts Hospitality and Tourism (Common Entry)

    Incorporating Degree Award Options:
    Bachelor of Arts in Hospitality and Tourism (Hotel, Restaurant and Resort Management)
    Bachelor of Arts in Hospitality and Tourism (Front Office Management)
    Bachelor of Arts in Hospitality and Tourism (Destination Marketing)

    Programme Title  Bachelor of Arts Hospitality and Tourism (Common Entry)
    CAO Code  LY327
    LYIT internal code  
    Duration  3 Years
    Standard Code Places:  26
    National Framework Level  7
    Award Type  Major
    Awarding Body  LYIT, under Delegated Authority from QQI
    Is the Programme for Me?  
    This programme specialises in developing skills and competencies for supervisors and managers of medium to large hotels and tourism operations.
    This new course will give you the opportunity to experience a broad education in hospitality and tourism studies. At the end of year 1, subject to the availability of places, you can decide which one of the three areas of specialisation to choose from in years 2 to 3: Hotel, Restaurant and Resort Management, Front Office Management or Destination Marketing.
    5 Reasons to choose this course
    • National and International work experience/internship.
    • Regular opportunities to engage with particular hospitality case studies and scenarios.
    • Access to up to date computer laboratories including hotel specific software.
    • Varied career options and progression on completion of this programme.
    • A hands-on approach to learning by industry experienced lecturing staff.
    Minimum Entry Requirements
    • Leaving Certificate requirements
      • MIN. FIVE O6/H7
      • ENGLISH OR IRISH O6/H7
      Or
    • Have obtained a full QQI Level 5 award in any discipline
      Or
    • For entry purposes RPL will be considered in accordance with the quality assurance procedures of LYIT.
      Or
    • Any applicant applying based on non EU awards/qualifications must apply directly to the International Office at LYIT.  In order to be considered for entry international applicants must present:
      • A qualification that is recognised as being equivalent to a Level 5 Irish qualification.
      • An IELTS qualification of 5.5 minimum.
      Or
    • Northern Ireland/UK Applicants click NI/UK
      Or
    • Mature Applicants
      Mature applicants may apply for this programme through the CAO www.cao.ie before 1st February in the proposed year of entry. Such mature applicants, for entry into year one of the programme, must be 23 years of age (or older) by the 1st of January in the proposed year of entry. Mature applicants do not need to hold a Leaving Certificate qualification, however, they may be called for interview.
      Or
    • Applicants who are interested in taking selected modules only from this programme and/or those interested in studying this programme in a part-time mode, click Part-time Study
    What will I study?
    Year/SemesterProposed ModulesMandatory/
    Elective
    No of creditsClass hours per week
     1/1  Hospitality Food and Beverage Operations Mandatory  10  8
     Accommodation and Facilities Mandatory  10  8
     Learning and Research for Higher Education Mandatory  5  4
     Information Technology and Business Maths Mandatory  5  3
     1/2  Tourism Destination Studies Mandatory  10  6
     Communications and Professional Development* Mandatory  5  3
     Information Technology and Descriptive Statistics Mandatory  5  4
     Culinary Skills Mandatory  10  8
    Year 2 & 3 Hotel, Restaurant and Resort Management, Front Office Management and Destination Marketing
    *Includes 12-week summer work placement.
    Progression
    Upon completion of this programme, graduates will be awarded a degree in one of the above areas. Each graduate will have an opportunity to progress to an existing add-on level 8 programme as follows:
    BA in Hospitality and Tourism (Hotel, Restaurant and Resort Management) BA (Hons) Hotel, Restaurant and Resort Management
    BA in Hospitality and Tourism (Front Office Management) BA (Hons) Hotel, Restaurant and Resort Management
    BA in Hospitality and Tourism (Destination Marketing) BA (Hons) Destination Tourism with Marketing
    The programme has been designed to include an exit award at the end of year 2 – Level 6 Higher Certificate in Arts in Hospitality and Tourism.
    Career Opportunities
    See specialist streams for details.
    This course begins in September each year.  How to Apply
    FOR FURTHER INFORMATION:
    or

  • » Bachelor of Arts (Hons) in Hotel, Restaurant and Resort Management

    Programme Title  Bachelor of Arts (Hons) in Hotel, Restaurant and Resort Management
    CAO Code  Add-on programme, not available through CAO
    LYIT internal code  LY_THRRM_B
    Duration  1 year Add-on
    Standard Code Places:  
    National Framework Level  8
    Award Type  Major
    Awarding Body  LYIT, under Delegated Authority from QQI
    Is this Programme for Me?
    This 1 year add-on programme extends the education and training of the professional operations managers, focusing on the development of knowledge and competence in Hospitality Business Management and Applied Research and Development, while offering participants an opportunity to develop specialised expertise in Human Resource Management OR Marketing.
    Minimum Academic Entry Requirements
    Access to the programme is on successful completion of the BA in Hotel, Restaurant and Resort Management or equivalent.
    How long is this course?
    1 year add-on
    What will I have to study?
    Learners have to undertake 2 mandatory modules and 1 elective module in each semester
    YearProposed ModulesMandatory/
    Elective
    No of creditsClass hours per week
     4/7  Hospitality Financial Management  Mandatory  10  5
     Strategic Entrepreneurship and Resort Innovation Mandatory  10  5
     Consumer Behaviour and Marketing Decisions Elective  10  5
     Managing People in Tourism Elective  10  5
     4/8  Digital Media Management and Data Analytics Mandatory  10  5
     Applied Research Project Mandatory  10  5
     Strategic Marketing Management Elective  10  5
    Strategic Human Resource Management Elective  10  5
    Learning Outcomes?
    Having completed this programme, the graduate will be able to:
    • Demonstrate and critically evaluate specialised skills, knowledge and competencies, as appropriate for the holder of an honours degree in hotel, restaurant and resort management.
    • Demonstrate theoretical knowledge, practical skills, personal attributes and competencies that will be required for management positions in a variety of hospitality enterprises.
    • Undertake research within the field of hospitality, including the ability to complete an extended research study.
    • Evaluate financial, legal, managerial and technical principles that relate to the hospitality industry.
    • Be able to function effectively at departmental and assistant manager level, working on own initiative and as part of the management team.
    • Illustrate entrepreneurial flair, and have confidence to explore new business opportunities.
    • Contribute to the strategic management of any hospitality organisation through the application of marketing skills or people management skills.
    Career Opportunities
    Students graduating from this programme will have developed the knowledge, skill and competence to work in a management capacity using a range of specialised skills in different hotel, restaurant and resort businesses.
    How do I apply?
    This course begins in September each year. How to Apply
    FOR FURTHER INFORMATION:
    or
    Information may be subject to change by agencies other than LYIT.
    LYIT reserves the right to change information provided at any time

  • » Bachelor of Arts (Hons) in Destination Tourism with Marketing

    Programme Title  Bachelor of Arts (Hons) in Destination Tourism with Marketing
    CAO Code  
    LYIT internal code  LY_TMARK_B
    Duration  1 year add-on
    Standard Code Places:  16
    National Framework Level  8
    Award Type  Major
    Awarding Body  LYIT with Delegated Authority from QQI
    Is this Course for You?  
    This 1-year add-on programme extends the education and training for aspiring tourism professionals who wish to work in product, management and marketing innovation in national/international tourism destinations.  It combines the technical skills of tour guiding with the business development skills of a marketing professional.
    Minimum Entry Requirements
    Access to this programme is on successful completion of the Bachelor of Arts in Hospitality and Tourism (Front Office Management) or (Destination Marketing) or other compatible Level 7 programmes.
    What will I study?
    Year/SemesterProposed ModulesMandatory/
    Elective
    No of creditsClass hours per week
     4/7  European and International Tourism Policy Mandatory  10  5
     Consumer Behaviour and Marketing Decisions  Mandatory  10  5
     Strategic Entrepreneurship and Tourism Innovation Mandatory  10  5
     4/8  Digital Media Management and Data Analytics Mandatory  10  5
     Strategic Marketing Management Mandatory  10  5
     Applied Research Project Mandatory  10  5
    Learning Outcomes 
    • Having completed this programme, the graduate will be able to:
    • Contribute to the strategic planning and sustainable development of tourism businesses or services in the context of its location, resources and markets.
    • Collaborate in the effective marketing of a diverse range of destination based tourism businesses as part of a professional team.
    • Demonstrate a thorough knowledge, within a tourism context, of the geography, history, culture and heritage of Ireland.
    • Evaluate national and international tourism policies and assess their implications for tourism planning, management and marketing of tourism destinations at regional and national levels.
    • Demonstrating a thorough knowledge of the tourism product, tourism destinations and the requirements of organising and delivering professional tours.
    • Demonstrate the capacity for independent research and analysis of emerging developments, trends and issues pertinent to the future management and marketing of tourism destinations.
    Career Opportunities
    Career paths include management positions in the travel sector, tour operators, international, national and regional tourism organisations, tourist attractions, hospitality businesses, community development, cultural organisations, cooperative marketing groups, support agencies and local authorities.  There are also opportunities for graduates in research, teaching and consultancy
    This course begins in September each year.  How to Apply
    FOR FURTHER INFORMATION:
    or
    Information may be subject to change by agencies other than LYIT.
    LYIT reserves the right to change information provided at any time

  • » Diploma in Restaurant Operations Management

    Programme Title  Diploma in Restaurant Operations Management
    CAO Code  
    LYIT internal code  LY_TREST_D
    Duration  9 Months (3 days a week in College – 2 days a week industry)
    Standard Code Places:  16
    National Framework Level  7
    Award Type  Diploma (Special Purpose)
    Awarding Body  LYIT under delegated authority from QQI
    Funded by Failte Ireland  Yes
    Is this Programme for Me?
    This innovative new programme integrates theory with practice. It has been developed to provide a relevant professional qualification for those who wish to embark on a career in Restaurant Operations Management.
    The programme will provide the participant with the benefits of personal attention, instant feedback, hands on experience and the opportunity to complement college based learning with a structured practical internship and trained mentor in Industry.
    The course will provide a stepping stone to a range of career opportunities within the restaurant industry.
    Check out the exciting aspects of Irish tourism” click here.
    Minimum Academic Entry Requirements
    HC in Arts / Business (QQI Level 6), or an Advanced Certificate (QQI FET Level 6) plus two years relevant experience, or three years industry experience.
    How long is this course?
    One Year, College Based (26 weeks): 2 - 3 days in College and 2 - 3 days with employer of choice
    Will I have to pay course fees?
    As Fáilte Ireland is committed to strengthening its recognised role as a major driving force behind the training, education and placement of culinary arts and hospitality students, Fáilte Ireland will fund both the tuition and student contribution fees of this programme
    What will I have to study?
    YearProposed ModulesMandatory/
    Elective
    No of creditsClass hours per week
     1/1   Food and Beverage Management  Mandatory  10  6
     Business Law and Ethics Mandatory  5  3
     Restaurant Marketing Mandatory  5  3
     Business Environment Elective  5  3
     Economics Elective  5  3
     1/2  Staff Training and Development  Mandatory  10  6
     Budgets, Pricing and Cost Control Mandatory  5  3
     Advanced Beverage Studies (Block Apr – May) Mandatory  10  6
     Hospitality MIS (Block Apr – May) Elective  5  3
     Internship Elective  15  
    Some of the Benefits You can Expect
    As an Employer
    • Access to qualified restaurant supervisors/assistant managers
    • An improvement in business performance due to highly skilled staff
    • An enhanced image for you as an employer of choice
    • Increased levels of return through greater staff commitment to the business
    • Access to state-of-the-art training facilities
    • Standard operating procedure manual for participating industry operators
    As a Programme Participant
    • Gain an internationally recognised qualification in 9 months
    • Avail of valuable college education and intensive industry experience in a structured manner
    • Be part of a revolution in the Irish Restaurant industry by participating in this unique restaurant operations management programme
    • Gain access to state-of-the-art training facilities
    • As a participant, you will develop a broad base of knowledge, a confidence in your skills, and the fluency to move successfully into a career that’s right for you.
    Who should apply?

    The course is aimed at both existing practitioners and career changers. Applicants must possess a mature outlook, a passion for the business of restaurants and the drive and capability to pursue a career in the Restaurant industry at management level.

    Participants graduating from this programme will have developed a range of competencies enabling them to excel as a restaurant supervisor/assistant manager and will be equipped with specialised skills in different restaurant operations.
    How do I apply?
    Application should be made directly to the School of Tourism. Your application should include a Student Application Form and a Registration of Establishment Form. Applicants who are unable to meet the employment requirements for the duration of the programme will not be considered.
    Completed Applications should be returned to:
    Admissions, School of Tourism (LyIT), Shore Road, Killybegs, Co Donegal
    Tel No (074) 9186600 Fax No (074) 9186601
    Restaurant Operations Management Registration of Establishment Form.pdf
    Restaurant Operations Management Student Application Form.pdf
    FOR FURTHER INFORMATION:
    or
    Information may be subject to change by agencies other than LYIT.
    LYIT reserves the right to change information provided at any time

  • » Certificate in Hotel Front Office & Accommodation Operations

    Programme Title  Certificate in Hotel Front Office & Accommodation Operations
    CAO Code  
    LYIT internal code  LY_THFAO_C
    Duration  1 year 
    Standard Code Places:  
    National Framework Level  6
    Award Type  Minor Award
    Awarding Body  LYIT, under Delegated Authority from QQI
    Is this Programme for Me?
    This programme aims to equip learners with the necessary entry level skills to become competent in front office operations and accommodation skills within the hospitality sector.
    Minimum Academic Entry Requirements
    • Leaving Certificate requirements
      • Minimum Five O6/H7
      • Maths /O6/H7 
      • English or Irish O6/H7
      Or
    • Have obtained a full QQI FET Level 5 award in any discipline
      OR
    • For entry purposes RPL will be considered in accordance with the quality assurance procedures of LYIT.
    How much does this course cost?
    €1500
    What will I have to study?
    YearProposed ModulesMandatory/
    Elective
    No of creditsClass hours per week
     1/1  Front Office Studies Mandatory  5  9
     Accommodation Studies Mandatory  10  9
     IT and Business Maths Mandatory  5  9
     1/2  Management and Organisational Behaviour Mandatory  5  9
     Sales and Marketing Mandatory  5  9
     Conference and Convention Studies Mandatory  10  18
       Work Placement (500 hours) Mandatory  20  4
    Benefits of this programme
    On successful completion of this programme learners will have the ability to:
    KNOWLEDGE
    • Identify the role of and duties of front office and accommodation personnel.
    • Evaluate the key business functions and procedures associated with effectiveness and profitability in the context of revenue management and basic forecasting.
    • Evaluate the operational aspect of the accommodation and ancillary services in the rooms division department.
    • Plan and coordinate the organization of the conferences, meeting, and exhibitions and auxiliary services of the corporate hospitality sector that support the MICE industry and business tourism.
    SKILLS
    • Demonstrate proficiency in the use of information communications technology and e-commerce as applied in the tourism sector.
    • Operate a property management system and hybrid systems associated with the PMS. 
    • Utilise sales skills appropriate for Rooms Division personnel.
    COMPETENCE
    • Apply the legislation relating to room division operations and the importance of personal presentation, hygiene and health and safety procedures.
    • Operate effectively within a diverse environment.
    • Identify and effectively apply the principles and practice of professional customer service, anticipating, meeting and exceeding customer expectations in a hotel context.
    What career opportunities will this course provide?
    Graduates with suitable post qualification experience may reasonably expect to work in:
    • Hotel Reception
    • Accommodation Services
    • Conference and Banqueting
    Are there follow-up programmes available?
    On successful completion of this programme, learners will be able to apply for Direct Entry to Year 2 of the HC in Arts in Hotel Administration.
    When does the course commence?
    The course begins in September each year.
    How do I apply?
    Application should be made directly to the School of Tourism. Your application should include a Student Application Form and a Registration of Establishment Form. Applicants who are unable to meet the employment requirements for the duration of the programme will not be considered.
    Completed Applications should be returned to:
    Admissions, School of Tourism (LyIT), Shore Road, Killybegs, Co Donegal
    Tel No (074) 9186600 Fax No (074) 9186601
    Industry Based Programmes - Application Form
    FOR FURTHER INFORMATION:
    or
    Information may be subject to change by agencies other than LYIT.
    LYIT reserves the right to change information provided at any time

  • » Specific Purpose Certificate in Marketing for Small Tourism Enterprises

    Programme Title  Specific Purpose Certificate in Marketing for Small Tourism Enterprises
    CAO Code  
    LYIT internal code  LY_TMSTE_F
    Duration  18 Weeks (Part-time)
    Standard Code Places:  25
    National Framework Level  6
    Award Type  Specific Purpose Certificate
    Awarding Body  FETAC
    Is this Programme for Me?
    This programme is particularly suitable for those involved in the operations of tourist attractions, heritage centres, restaurants, car hire companies, craft shops, local coach companies, accommodation, caravan and camping outlets, travel agencies and other tourism business. It will also be of value to those working in tourism support functions such as in local government, public and community agencies, financial institutions and electronic distribution development for tourism.
    Minimum Academic Entry Requirements
    Applicants must be 18 years old before 1st October in the year of entry and should have at least Leaving Certificate standard of education. A system of progression from the FETAC Level 2 Hotel and Catering Programme is in operations, as is a system of Industry nominations.
    What will I have to study?
    This course is a 18 week part-time course.
    Year Proposed Modules Mandatory/
    Elective
    No of credits Class hours per week
     1  Marketing the Tourism Product Mandatory    
     The Development and Impact of Tourism Mandatory    
     Market Research and its application in Tourism Mandatory    
     The Markets and the Customers Mandatory    
     The Service Marketing Mix Mandatory    
     Managing the Marketing Activity Mandatory    
     Marketing Communications Mandatory    
     Marketing Distribution Mandatory    
     Advertising and Sales Promotion Mandatory    
     Personal Selling Mandatory    
     Public Relations and its use in the Tourism Industry Mandatory    
     Promotional Design Mandatory    
    Programme Aim
    The Tourism Marketing programme is designed to enhance the marketing skills of tourism proprietors in small to medium sized enterprises. It will help participants identify a marketing approach that will lead to more satisfied customers and a well organised efficient enterprise. Particular focus is places, throughout the programme, on the application of e-marketing techniques within tourism and the use of ECT to support all aspects of marketing activities within tourism enterprises.
    How you I apply?
    Contact the College (or Fáilte Ireland) directly for an application form. Application forms should be returned directly to the College.
    • FOR FURTHER INFORMATION:
    • Contact Ciarán ó hAnnracháin, Head of Department of Hospitality & Tourism, Letterkenny Institute of Technology by
    • E- Mail: ciaran.ohannrachain@lyit.ie
    • Telephone: (074) 97 41272

  • » Certificate in Food and Beverage Operations

    Programme Title  Certificate in Food and Beverage Operations
    CAO Code  
    LYIT internal code  
    Duration  1 Year
    Standard Code Places:  
    National Framework Level  6
    Award Type  Special Purpose
    Awarding Body  LYIT, under Delegated Authority from QQI
    Is this Programme for Me?
    This programme aims to equip learners with the necessary entry level skills to become competent in food and beverage operations within the hospitality sector.
    Minimum Academic Entry Requirements
    • Leaving Certificate requirements
      • MIN. FIVE O6/H7
      • ENGLISH OR IRISH O6/H7
      Or
    • Have obtained a full QQI Level 5 award in any discipline
      Or
    • For entry purposes RPL will be considered in accordance with the quality assurance procedures of LYIT.
      Or
    • Any applicant applying based on non EU awards/qualifications must apply directly to the International Office at LYIT.  In order to be considered for entry international applicants must present:
      • A qualification that is recognised as being equivalent to a Level 5 Irish qualification.
      • An IELTS qualification of 5.5 minimum.
      Or
    • Northern Ireland/UK Applicants click NI/UK
      Or
    • Mature Applicants
      Mature applicants may apply for this programme through the CAO www.cao.ie before 1st February in the proposed year of entry. Such mature applicants, for entry into year one of the programme, must be 23 years of age (or older) by the 1st of January in the proposed year of entry. Mature applicants do not need to hold a Leaving Certificate qualification, however, they may be called for interview.
      Or
    • Applicants who are interested in taking selected modules only from this programme and/or those interested in studying this programme in a part-time mode, click Part-time Study
    How much does this course cost??
    €1500
    What will I have to study?
    Year/SemesterProposed ModulesMandatory/
    Elective
    No of creditsClass hours
     1/1  Food and Beverage Studies Mandatory  5  9
     ICT and Descriptive Statistics Mandatory  5  9
     Food and Beverage Cost Control Mandatory  5  9
     Learning and Research for Higher Education Mandatory  5  9
     1/2  Specialised Restaurant Theory Mandatory  5  9
     Beverage Studies Mandatory  5  9
     Event Management    5  9
     Communications and Professional Development    5  9
     Work Placement (500 hours) Mandatory  20  4
    Programme Learning Outcomes
    On successful completion of this programme learners will have the ability to:
      KNOWLEDGE
    • Identify the role of and duties of food and beverage personnel.
    • Apply the legislation relating to food and beverage service and the importance of personal presentation, hygiene and health and safety procedures. 
      SKILLS
    • Operate a food ordering system and hybrid systems associated with the PMS. 
    • Demonstrate proficiency in the use of information communications technology and e-commerce as applied in the tourism sector.
    • Evaluate the key business functions and procedures associated with effectiveness and profitability in the context of food and beverage service centres.
    • Utilise sales skills appropriate for food and beverage service personnel.
    • Evaluate the operational aspect of the restaurant and bar and ancillary services in the food and beverage department
      COMPETENCE
    • Operate effectively within a diverse environment.
    • Identify and effectively apply the principles and practice of professional customer service, anticipating, meeting and exceeding customer expectations in a hotel context.
    • Plan and coordinate the organization of the conferences, meeting, and exhibitions and auxiliary services of the corporate hospitality sector that support the MICE industry and business tourism.
    Progression
    On successful completion of this programme, learners will be able to progress to year 2 of the BA in Hospitality Management, industry-based programme.
    Career Opportunities
    This programme prepares participants for entry to the profession in a variety of gastro-pubs and restaurants, cocktail or wine bars, clubs, hotel room service, banqueting and event dining.
    When does the course commence?
    This course begins in September each year.
    How you I apply?
    Application should be made directly to the School of Tourism.
    Completed Applications should be returned to:
    Admissions, School of Tourism (LyIT), Shore Road, Killybegs, Co Donegal
    Tel No (074) 9186600 Fax No (074) 9186601
    Industry Based Programmes - Application Form
    FOR FURTHER INFORMATION:
    or
    Information may be subject to change by agencies other than LYIT.
    LYIT reserves the right to change information provided at any time

  • » Higher Diploma in Arts in Tourism Destination Marketing

    (Incorporating a Certificate in Industrial Studies – Minor Award)

    Programme Title  Higher Diploma in Arts in Tourism Destination Marketing
    CAO Code  
    LYIT internal code  
    Duration  1 Year
    Standard Code Places:  20
    National Framework Level  8
    Award Type  Major
    Awarding Body  LYIT, under Delegated Authority from QQI
    Is this Programme for Me?
    The Higher Diploma in Arts in Tourism Destination Marketing is a conversion programme aimed at non-tourism graduates wishing to pursue a career in the tourism industry. The programme is aimed at both professionals currently employed within the tourism industry and those from complementary backgrounds who wish to enter the tourism field.  In this context it may be of particular interest to people coming from an arts, heritage, languages, geography, marketing or business background.
    The aim of the programme is to equip participants with the necessary expertise to market, co-ordinate and develop tourism businesses and projects at tourist destinations in Ireland and abroad.  It is aimed at both professionals currently employed within the tourism industry and those from other fields.  This dynamic programme encourages interaction between academics and industry practitioners from national and international tourism sectors.
    Minimum Academic Entry Requirements
    This course will be available to applicants who meet the following criteria: Applicants should hold a honours bachelor degree in a non-cognate discipline or a bachelor degree in a related discipline.
    What will I have to study?
    PhaseProposed ModulesMandatory/
    Elective
    No of creditsClass hours
     1/1  Tourism E-Business  Mandatory  5  3
     Consumer Behaviour in Tourism Mandatory  5  3
     European and International Tourism Policy  Mandatory  10  5
     Tourism Management and Destination Development Mandatory  10  5
     1/2  Financial Management and Entrepreneurship in Tourism  Mandatory  10  5
     Strategic Marketing Management Mandatory  10  5
     Work Placement Mandatory  10  7
    Career Opportunities
    The programme’s intensive but generalist approach prepares graduates for a wide range of positions within and outside the industry, nationally and internationally.  This programme is relevant for recent graduates looking to take the next step and acquire specialist knowledge necessary to manage operations at middle level management in the tourism industry.
    Career paths include management positions in the travel sector, tour operators, international, national and regional tourism organisations, tourist attractions, hospitality businesses, community development, cultural organisations, cooperative marketing groups, support agencies and local authorities.  There are also opportunities for graduates in research, teaching and consultancy.
    How you I apply?
    For the 2016/2017 academic year this programme is fully funded through Springboard+.  To be eligible to participate on a part-time Springboard+ programme an applicant must be a jobseeker.
    Further details and online application process are through the Springboard website. Springboard Courses
    FOR FURTHER INFORMATION:
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    Information may be subject to change by agencies other than LYIT.
    LYIT reserves the right to change information provided at any time

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