• » Certificate in Marketing Essentials for Small Business

     Programme Title  Certificate in Marketing Essentials for Small Business
     CAO Code  Not available via CAO
     LYIT internal code  
     Duration  24 weeks
     Standard Code Places:  20
     National Framework Level  6
     Award Type  Minor
     Awarding Body  LYIT, under Delegated Authority from HETAC
    Is this the course for you?
    The programme specialises in developing skills and competencies across essential areas pertaining to marketing, namely customer analysis, competitor analysis, pricing, promotion, distribution and product decisions.  This is a practical programme whereby learners are encouraged to apply their developing knowledge, skills and competences to their business environment throughout both semesters.
    Minimum Academic Entry Requirements
    • 5 O6/H7 in the Leaving Certificate, to include Mathematics (F2/O6/H7) and either Irish or English (O6/H7), OR QQI/FET Level 5, OR equivalent qualification.
    • Candidates who do not meet the above entry requirements may be admitted to the programme on the grounds of mature years (0ver 23 by 1st January in the proposed year of entry), if they have attained appropriate experience, preferably in a business environment, and attainment thresholds deemed equivalent.
    What will I study?
    ModulesNo of CreditsClass hours per week
     Introduction to Marketing  10  3
     Marketing Principles  10  3
    Learning Outcomes
    On successful completion of this programme learners will have the ability to:
    • Identify various customer segments
    • Recognise competitors strategies
    • Describe the dimensions of pricing
    • Design promotional tactics for the business environment
    • Propose a distribution strategy
    • Evaluate the product mix
    Follow-on courses
    Students will achieve comparable exemptions from the full-time Bachelor of Business in Marketing. 
    • Contact: Anne Brennan, Life Long Learning, Letterkenny Institute of Technology by
    • E- Mail: anne.brennan@lyit.ie
    • Telephone: (074) 9186175