• » Certificate in Business in Online Marketing

     Programme Title  Certificate in Business in Online Marketing
     CAO Code  Not available via CAO
     LYIT internal code  
     Duration  12 weeks
     Standard Code Places:  15
     National Framework Level  7
     Award Type  Minor
     Awarding Body  LYIT, under Delegated Authority from QQI
    Is this the course for you?
    This course will introduce learners to key online marketing channels.   It aims to develop learner’s skills and competencies, at an introductory level, across those areas pertaining to online marketing.
    Minimum entry requirements
    • 5 O6/H7 in the Leaving Certificate, to include Mathematics (F2/O6/H7) and either Irish or English (O6/H7), OR QQI/FET Level 5, OR equivalent qualification.
    • Candidates who do not meet the above entry requirements may be admitted to the programme on the grounds of mature years (0ver 23 by 1st January in the proposed year of entry), if they have attained appropriate experience, preferably in a business environment, and attainment thresholds deemed equivalent.
    What will I study?
    On this course students will learn about Website Analysis, Search Marketing, Social Media, Email Marketing, Blogs, Mobile Marketing and Website Analytics
    Learning Outcomes
    On successful completion of this programme learners will have the ability to:
    • Recognise the impact of online marketing on marketing and the wider context of business
    • Explain the various online marketing channels available to the marketer       
    • Advise on the effective use of various online marketing channels
    • Review the online marketing activities of an organisation
    • Recognise the impact of new media on marketing
    • Describe how the online marketing activities of the organisation can be enhanced
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