• » Certificate in Social Media Marketing

     Programme Title  Certificate in Social Media Marketing
     CAO Code  Not available via CAO
     LYIT internal code  
     Duration  12 weeks
     Standard Code Places:  20
     National Framework Level  6
     Award Type  Minor
     Awarding Body  LYIT, under Delegated Authority from QQI
    Is this the course for you?
    Most people are familiar with social media buzzwords but often feel excluded from this space due to a lack of exposure to new media. This course is designed to advance learners understanding of online marketing, specifically in the area of social media marketing.  It will apply theory and practice to enhance the learner’s ability to analyse and enhance social marketing practices within organisations.
    Minimum entry requirements
    • 5 O6/H7 in the Leaving Certificate, to include Mathematics (F2/O6/H7) and either Irish or English (O6/H7), OR QQI/FET Level 5, OR equivalent qualification.
    • Candidates who do not meet the above entry requirements may be admitted to the programme on the grounds of mature years (0ver 23 by 1st January in the proposed year of entry), if they have attained appropriate experience, preferably in a business environment, and attainment thresholds deemed equivalent.
    What will I study?
    Proposed ModulesNo of Credits
     Social Media Marketing  10
    Learning Outcomes
    Having successfully completed this Certificate the graduate will be able to:
    • Discuss the manner in which business have been impacted by social media
    • Examine the use of social media within the organisation
    • Explain how social customers may be profiled
    • Evaluate social media presences
    • Use social media techniques and tools
    • Elucidate the stages of a social media marketing ca