• » Bachelor of Arts in Fashion with Promotion

    Programme Title  Bachelor of Arts in Fashion with Promotion
    CAO Code  LY447
    LYIT internal code  
    Duration  3 Years ab initio
    Standard Code Places:  20
    National Framework Level  7
    Award Type  Major
    Awarding Body  LYIT, under Delegated Authority from QQI
    Is this Programme for Me?
    Have you a flair for fashion?  Are you creative, innovative and business minded?  Do you want to bring innovation and business acumen to the fashion industry? Do you want to develop fashion products and use photography and film to promote your business idea on-line? Then, this is the course for you!
    Students on this new course will explore their own creative strengths. The first year will focus on investigating and generating ideas through a wide range of drawing and mark-making methods. Students will also explore fashion trends and will be taught how to assemble mood boards and product boards. A sketchbook will be required at all times and will be assessed as part of the students’ personal development. 
    There is a fashion design project in each of the three years, which is very much concept-driven. In the first year, this project involves the making of a prototype through paper or the re-design of an existing garment. In the second year the emphasis will be on designing a marketable fashion product – this may be a garment or a fashion accessory, it could be a range of fabrics / wallpapers / soft furnishings. At this stage the student will have defined their own niche in the fashion market and will focus on strengthening their chosen career path with the guidance of expert staff into their third and final year. Fashion history and culture supports and contextualises the studio practice throughout the programme.
    Photography and moving image will be taught as it is used and required by the fashion industry and to promote the students individual products through media channels. Photography is taught in first year and in addition to formal projects, students are expected to treat the camera as an extension to their sketchbook, gathering inspiration and generating ideas throughout the three years. Moving image is taught from second year and will add to an exciting range of skills through which the student can pitch their product.
    The visual identity, branding and packaging of the product along with expertise in retailing and marketing, will ensure that the student takes their product to market in the most professional, cost effective and contemporary manner.
    Essential skills in business management including how to cost and source a fashion product compliment the design process and strengthen the student’s business acumen.
    Minimum Academic Entry Requirements
    • Min. Five O6/H7
    • English or Irish O6/H7
    • LC Art or Portfolio
    Maths is not required.
    Applicants must have either Leaving Certificate Art or Design Communication Graphics or equivalent or will be required to submit a portfolio of design related work.
    • FETAC applicants click FETAC
    • Please consult this link if you are presenting exams from  EU/EFTA countries as a basis for entry 
      Applicants presenting exams  Northern Ireland or the UK  as a basis for entry  should also consult the information on this page.
    • Applicants who are interested in taking selected modules only from this programme and/or those interested in studying this programme in a part-time mode, click Part-time Study
    Mature applicants
    Should apply via the CAO, making sure they tick the relevant boxes on pages 2 and 3 of the CAO application form.
    What will I study?
    Year 1 covers the fundamentals of fashion design and techniques of visual communication. In semester 1, students look at the influences that determine trends, exploring design possibilities within a 2D and 3D fashion context as well as developing their drawing, photography, software and communication skills. In Semester 2, they further develop their photography, illustration, mark making and fashion design skills.  Semester 2 introduces the student to sewing techniques and the history of fashion up to the start of the 20th Century.
    Year 2 continues to develop the learner’s knowledge and understanding of fashion design and development and they begin their exploration of fashion promotion. In Semester 3, the learner is challenged with designing print graphics for fashion, which allows for a mix of live industry projects or competitions.  The learner will work with fashion photography post processing and will gain an understanding of fabrics, fibres, processes and technical innovation and also learn about Fashion History and culture. The Fashion Project.  Semester 4 focuses on designing a marketable product and advancing the sewing and pattern cutting skills introduced in Semester 2.Learners will be introduced to moving image both through drawing and film- capture devices for use on social media platforms. Design theory will contextualize the studio practice through advertising and branding
    Year 3 brings an opportunity for the student to develop their own unique body of work and expertise in the fashion industry. In Semester 5 the student will create a brand and apply this brand to both print and screen platforms. Fashion marketing and product management are also covered. Students will be guided through sourcing and costing a product including critical dates. Fashion Promotion through Media Channels is continued from Semester 4, and students will go on work placement in January. Semester 6 culminates in a major fashion project and accompanying on-line promotion portfolio. This will offer an opportunity for learners to launch their own business.
    Year/SemesterProposed ModulesMandatory/
    No of creditsClass hours per week
     1/1  Visual Enquiry Mandatory  10  7
     Fashion Basics Mandatory  5  7
     Photography Basics Mandatory  5  4
     Communications & Creative Process Mandatory  5  3
     Art & Design History 1 Mandatory  5  4
     1/2  Fashion Design & Development Mandatory  10  7
     Life Drawing and Fashion Illustration Mandatory  10  7
     Photography 2 - Studio Mandatory  5  4
     Art & Design History 2 Mandatory  5  4
     2/3  Fashion Flats & Pattern Cutting Mandatory  15  9
     Photography 3 – Post Processing Mandatory  5  3
     Fabrics, Finishes & Innovation Mandatory  5  4
     Fashion History 1 Mandatory  5  3
     2/4  Fashion Design & Development 2 Mandatory  15  8
     Fashion Promotion through Moving Image Mandatory  5  3
     Social Media Promotion Mandatory  5  4
     The History of Fashion and Fashion Promotion Mandatory  5  3
     3/5  Graphic Design For Fashion Promotion Mandatory  5  3
     Accessory & Menswear Design Mandatory  10  6
     Fashion Marketing Mandatory  5  3
     Video Post Production Mandatory  5  3
     Work Placement Mandatory 5  1(29)
     3/6  Fashion Project Mandatory  15  7
     Costing & Sourcing Mandatory  10  6
     Promotional and Academic Planning Mandatory  5  3
    Having successfully completed this programme the graduate will be able to:
    • Demonstrate a specialised knowledge of the skills, tools, and professional practices related to the field of fashion and its promotion including a proficiency in image capture relating to moving and still image. 
    • Recognise the on-going development of fashion, visual promotion and business of fashion, covering theory, practice and technology and understand the intersections between fashion promotion and developing their own specific fashion range.
    • Utilise a  range of tools and media appropriate to the creation of fashion and visual promotion of fashion, gradually focusing on an area of specialism while sourcing relevant research, visual and textual, which will broaden and support production 
    • Demonstrate the capacity for planning, scheduling, resourcing and managing a project  from concept to finished artefact, exercising judgement in choosing appropriate material and media
    • Demonstrate an awareness of transferable skills which may be used in a variety of contexts in the field of Fashion with Promotion, in order to increase flexibility as a practitioner
    • Demonstrate an ability to perform with competency and confidence in engaging with external stakeholders, contributing from a range of skill sets and working effectively both in group and personal projects,
    • Construct responses to situations and contexts through research, problem-solving and critical thinking in both personal and group projects.
    • Demonstrate the ability to bring professional practice, personal engagement and critical thinking together in their approach to creative work.
    Are there follow-up Programmes Available?
    On successful completion of this programme candidates may progress to the Level 8 one-year add-on, BA (Hons) Fashion with Promotion at LYIT or similar programmes in Ireland or abroad.
    Career Opportunities
    Successful graduates will be equipped with a versatile and unique blend of design and promotional skills to prepare them for a career path in fashion related design, fashion advertising and marketing, fashion PR and retail, fashion styling, fashion photography or film promotion. They may wish to set up their own small business or engage with larger organisations.
    This course begins in September each year. How to Apply