• » Bachelor of Arts in Graphic & Digital Design

    Programme Title  Bachelor of Arts in Graphic & Digital Design
    CAO Code  LY457
    LYIT internal code  
    Duration  3 Years ab initio
    Standard Code Places:  20
    National Framework Level  7
    Award Type  Major
    Awarding Body  LYIT, under Delegated Authority from QQI
    Is this Programme for Me?
    Graphic & Digital Design is one of the most rapidly changing design disciplines, demanding that the graphic designer continuously responds with creativity and ingenuity to the demands of a visually literate public whose expectations of what is possible continue to rise higher and higher. It is a continuous challenge to the designer to create inventive visual imagery.
    At Lyit, emphasis is placed at every stage on design-led thinking, generating design concepts and creative solutions. The importance of traditional skills and process is central to the course and while Graphic design and digital skills are integral to one another, there is a clear distinction between strong design thinking and digital skills.
    This programme aims to immerse the student in a wide range of design disciplines, from photography and image making to motion graphics and interactive design, allowing the graduate to creatively apply and continuously develop their knowledge in the professional world.
    Minimum Academic Entry Requirements
    • Min. Five O6/H7
    • English or Irish O6/H7
    • LC Art or Portfolio
    Maths is not required.
    Applicants must have either Leaving Certificate Art or Design Communication Graphics or equivalent or will be required to submit a portfolio of design related work.
    For NI applicants, A level Art or Moving Image Arts are acceptable.
    For information on submitting a portfolio for those applicants who do not have Leaving certificate Art or Design Communication Graphics or equivalent, please click here
    • FETAC applicants click FETAC
    • Please consult this link if you are presenting exams from  EU/EFTA countries as a basis for entry 
      Applicants presenting exams  Northern Ireland or the UK  as a basis for entry  should also consult the information on this page.
    • Applicants who are interested in taking selected modules only from this programme and/or those interested in studying this programme in a part-time mode, click Part-time Study
    What will I study?
    Year 1
    Semester 1 introduces the student to the fundamentals of design thinking and the creative process.
    Semester 2 looks at the Design process – exploring composition, layout and movement for a range of platforms.
    Year 2
    Semester 3 deals with branding and identity, formulating design solutions for print and screen.
    In Semester 4 the student explores design and image making in 3-dimensions with specific emphasis on the user experience.
    Year 3
    Semester 5 requires the student to problem solve in response to advertising briefs.
    Semester 6 concentrates on Professional Design Practice. All project work within this semester will reflect the true experience of a working design studio. The student engages in a series of live briefs and international design competitions. A work placement at this time is also possible.

     

    Year/SemesterProposed ModulesMandatory/
    Elective
    No of creditsClass hours per week
     1/1  Visual Enquiry Mandatory  10  7
     Graphic Design Basics Mandatory  5  4
     Photography Basics Mandatory  5  3
     Communications & Creative Process Mandatory  5  4
     Art & Design History 1 Mandatory  5  4
     1/2  Graphic Design – Layout  Mandatory  10  7
     Image Making – Moving Image  Mandatory  10  7
     The Web Design Process Mandatory  5  4
     Art & Design History 2 Mandatory  5  4
     2/3  Graphic Design - Identity Mandatory  10  6
     UI – User Interface Design Mandatory  10  6
     Graphic Language Mandatory  5  3
     Design Theory 1 – 20th Century visual communication Mandatory  5  3
     2/4  Spatial Graphic Design  Mandatory  10  6
     Ux – User Experience Design Mandatory  10  6
     Motion Graphics Mandatory  5  3
     Design Theory 2 – 20th Century visual communication Mandatory  5  3
     3/5  Visual communications – Advertising  Mandatory  10  5
     Typographic Practice Mandatory  10  5
     Personal Promotion Mandatory  5  3
     Design Theory – Advertising & Branding Mandatory  5  4
     3/6  Professional Design Practice  Mandatory  25  11
     Contemporary Design Theory Mandatory  5  4
    Having successfully completed this programme graduates will be able to:
    • Articulate a critical awareness of the concerns, history, visual influences and range of productions within the field of graphic design
    • Evidence the complexities and on-going development of graphic design, covering theory, practice and technology
    • Use the full range of tools and media appropriate to production of graphic design, gradually focusing on an area of specialism
    • Possess the ability to exercise judgement in choosing material and media appropriate to project parameters and briefs
    • Evidence the scope of professional and creative activity in the field, including self-employment, and cultivating an individual direction in response
    • Demonstrate the dynamics of group production and the nature of interlocking individual contributions
    • Construct responses to unfamiliar situations and contexts through research, problem-solving and independent critical thinking
    • Manage professional practice, personal engagement and critical thinking in creative work and the larger context of visual culture
    Are there follow-up Programmes Available?
    Graduates may apply to progress to the level 8 Bachelor of Arts (Hons) in Graphic & Digital Design at LYIT or related programmes in Ireland or abroad.
    Career Opportunities
    Graduates may find employment in the visual communication, graphic and digital design industries both in Ireland and abroad. The skills aquired are highly transferable so graduate careers typically include:
    • Graphic Design
    • Advertising and Art Direction
    • Web Design
    • Interactive Media
    • Motion Graphics
    • Print and Publishing
    • Freelance design and illustration.
    Employers range from brand, advertising and marketing agencies, to companies with in-house marketing teams, publishers, the media, graphic design consultancies and web design companies. Many designers also set up their own business.
    This course begins in September each year. How to Apply
    FOR FURTHER INFORMATION: