Full-Time Courses

  • » Higher Certificate in Arts in Bar and Restaurant Supervision

    Programme Title  Higher Certificate in Arts in Bar and Restaurant Supervision
    CAO Code  LY336
    LYIT internal code  LY_TABRS_C
    Duration  2
    Standard Code Places:  32
    National Framework Level  6
    Award Type Major
    Awarding Body LYIT, under Delegated Authority from HETAC
    Funded by Failte Ireland  Yes
    Is this Programme for Me?
    This full-time, two-year programme is the fundamental training programme for aspiring professional bar operators.  It prepares participants for entry to the profession in a variety of pubs, cocktail or wine bars, clubs, gastro-pubs, and ensures training in Hygiene and HACCP.
    Minimum Academic Entry Requirements
    • MIN. FIVE O6/H7
    • ENGLISH OR IRISH O6/H7
    Will I have to pay course fees?
    As Fáilte Ireland is committed to strengthening its recognised role as a major driving force behind the training, education and placement of culinary arts and hospitality students, Fáilte Ireland will fund both the tuition and student contribution fees of this programme
    I am a mature person, can I apply?
    Applicants who will be 23 years of age or older by the 1st January in the year of entry and who have appropriate work experience in the hospitality or related industry, may be exempted from the academic requirements outlined above and admitted to the programme following an interview, provided they have applied, via CAO, before February 1st.
    How long will I have to study?
    This is a two year full time programme.  Students attend classes which are a combination of theory and practice, developing both professional skills and an understanding of the business environment.  Work based learning is also an integral component of this programme and students may undertake this in Ireland or abroad.
    What will I have to study?
    This is a two year full time semesterised programme. There are 4 semesters in total. Semesters 1 and 2 consists of 4 mandatory modules, semester 3 and 3 consists of 4 mandatory modules and 1 elective module.
    Learners will have the opportunity to complete a 320 hour mentored professional internship in registered establishments at the end of year 1.
    Year/SemesterProposed Modules,
    subject to approval
    Mandatory/
    Elective
    No of creditsClass hours per week
     1/1  Hospitality Food and Beverage Operations Mandatory  10  8
     Accommodation and Facilities Mandatory  10  8
     Learning to Learn Mandatory  5  3
     Desktop Publishing and Business Maths Mandatory  5  3
     1/2  Bar Operations Mandatory  10  8
     Culinary Skills Mandatory  10  8
     Communications Mandatory  5  4
     Information Technology and Descriptive Statistics Mandatory  5  4
     2/3  Specialised Restaurant Service Mandatory  10  8
     Mixology and Product Development Mandatory  10  8
     Food and Beverage Cost Control Mandatory  5  3
     Gastronomy Elective  5  3
     French Language and Culture 1 Elective  5  3
     Spanish Language and Culture 1 Elective  5  3
     2/4  Events Planning and Promotion  Mandatory  5  4
     Business Law and Ethics Mandatory  5  3
     Tourism Resort Concepts Mandatory  10  6
     Management and Organisational Behaviour Mandatory  5  3
     Tourism Studies Elective  5  3
     French Language and Culture 2 Elective  5  3
     Spanish Language and Culture 2 Elective  5  3
    Learning Outcomes
    Throughout the course you will learn practical skills in the areas of bar & beverage service, casual dining, culinary skills, mixology and customer communications. The course also covers the application of business principles to bar and beverage service operations in the areas of marketing, merchandising and sales and cost control.
    What is the aim of this programme?
    The aim of the programme is to give learners the knowledge, skills and competencies necessary to become professional bartenders/supervisors in Ireland or indeed internationally.
    Are there follow-up Programmes Available?
    Graduates of this programme may be able to progress to year 3 of the Bachelor of Arts in Hotel, Restaurant and Resort Management at LYIT or other related degree programmes.
    What career opportunities will this course provide?
    The course will qualify you to find employment as a bartender in hotels, restaurants, cocktail bars, cruise ships and private clubs – wherever wine, beer and other beverages are served. Good bartenders offer the hospitality of hosts and the technical knowledge of connoisseurs – many become beverage specialists or bar managers.
    When does this course commence?
    This course begins in September each year. How to Apply
    FOR FURTHER INFORMATION:
    or
    Information may be subject to change by agencies other than LYIT.
    LYIT reserves the right to change information provided at any time

  • » Bachelor of Arts Hospitality and Tourism (Common Entry)

    Incorporating Degree Award Options:
    Bachelor of Arts in Hospitality and Tourism (Hotel, Restaurant and Resort Management)
    Bachelor of Arts in Hospitality and Tourism (Front Office Management)
    Bachelor of Arts in Hospitality and Tourism (Destination Marketing)

    Also incorporating a Certificate in Food and Beverage Operations (Minor Award)

    Programme Title  Bachelor of Arts Hospitality and Tourism (Common Entry)
    CAO Code  LY327
    LYIT internal code  
    Duration  3 Years
    Standard Code Places:  26
    National Framework Level  7
    Award Type  Major
    Awarding Body  LYIT, under Delegated Authority from QQI
    Is the Programme for Me?  
    This programme specialises in developing skills and competencies for supervisors and managers of medium to large hotels and tourism operations.
    This new course will give you the opportunity to experience a broad education in hospitality and tourism studies. At the end of year 1, subject to the availability of places, you can decide which one of the three areas of specialisation to choose from in years 2 to 3: Hotel, Restaurant and Resort Management, Front Office Management or Destination Marketing.
    5 Reasons to choose this course
    • National and International work experience/internship.
    • Regular opportunities to engage with particular hospitality case studies and scenarios.
    • Access to up to date computer laboratories including hotel specific software.
    • Varied career options and progression on completion of this programme.
    • A hands-on approach to learning by industry experienced lecturing staff.
    Minimum Entry Requirements
    • Minimum Points Score 160
    • Minimum Five O6/H7
    • English or Irish O6/H7
    Mature Applicants
    Mature applicants may apply for this programme. Such mature applicants, for entry into year one of the programme, must be 23 years of age (or older) by the 1st of January in the proposed year of entry. Mature applicants do not need to hold a Leaving Certificate qualification.
    What will I study?
    Year/SemesterProposed ModulesMandatory/
    Elective
    No of creditsClass hours per week
     1/1  Hospitality Food and Beverage Operations Mandatory  10  7
     Accommodation and Facilities Mandatory  10  7
     Learning to Learn Mandatory  5  4
     ICT and Business Maths Mandatory  5  3
     1/2  Tourism Destination Studies Mandatory  10  6
     Communications and Professional Development Mandatory  5  3
     Information Technology and Descriptive Statistics Mandatory  5  4
     Bar Operations Elective 1  10  7
     Culinary Skills Elective 1  10  8
    Year 2 & 3 Hotel, Restaurant and Resort Management, Front Office Management and Destination Marketing
    Progression
    Upon completion of this programme, graduates will be awarded a degree in one of the above areas. Each graduate will have an opportunity to progress to an existing add-on level 8 programme as follows:
    BA in Hospitality and Tourism (Hotel, Restaurant and Resort Management) BA (Hons) Hotel, Restaurant and Resort Management
    BA in Hospitality and Tourism (Front Office Management) BA (Hons) Hotel, Restaurant and Resort Management
    BA in Hospitality and Tourism (Destination Marketing) BA (Hons) Destination Tourism with Marketing
    The programme has been designed to include an exit award at the end of year 2 – Level 6 Higher Certificate in Arts in Hospitality and Tourism.
    Career Opportunities
    See specialist streams for details.
    This course begins in September each year.  How to Apply
    FOR FURTHER INFORMATION:
    or

  • » Bachelor of Arts (Hons) in Hotel, Restaurant and Resort Management

    Programme Title  Bachelor of Arts (Hons) in Hotel, Restaurant and Resort Management
    CAO Code  Add-on programme, not available through CAO
    LYIT internal code  LY_THRRM_B
    Duration  1 year Add-on
    Standard Code Places:  
    National Framework Level  8
    Award Type  Major
    Awarding Body  LYIT, under Delegated Authority from HETAC
    Is this Programme for Me?
    This 1 year add-on programme extends the education and training of the professional operations managers, focusing on the development of knowledge and competence in Hospitality Business Management and Applied Research and Development, while offering participants an opportunity to develop specialised expertise in Human Resource Management OR Marketing.
    Minimum Academic Entry Requirements
    Access to the programme is on successful completion of the BA in Hotel, Restaurant and Resort Management or equivalent.
    How long is this course?
    1 year add-on
    What will I have to study?
    Learners have to undertake 2 mandatory modules and 1 elective module in each semester
    YearProposed ModulesMandatory/
    Elective
    No of creditsClass hours per week
     4/7  Tourism E-Business & Digital Media Mandatory  10  5
     Strategic Entrepreneurship and Resort Innovation Mandatory  10  8
     Marketing Decisions and Consumer Behaviour Elective  10  5
     Managing People in Tourism Elective  10  5
     4/8  Financial Management Mandatory  10  5
     Applied Research Project Mandatory  10  5
     Strategic Marketing Management Elective  10  5
     International Human Resource Management Elective  10  5
    Learning Outcomes?
    Having completed this programme, the graduate will be able to:
    • Demonstrate and critically evaluate specialised skills, knowledge and competencies, as appropriate for the holder of an honours degree in hotel, restaurant and resort management.
    • Demonstrate theoretical knowledge, practical skills, personal attributes and competencies that will be required for management positions in a variety of hospitality enterprises.
    • Undertake research within the field of hospitality, including the ability to complete an extended research study.
    • Evaluate financial, legal, managerial and technical principles that relate to the hospitality industry.
    • Be able to function effectively at departmental and assistant manager level, working on own initiative and as part of the management team.
    • Illustrate entrepreneurial flair, and have confidence to explore new business opportunities.
    • Contribute to the strategic management of any hospitality organisation through the application of marketing skills or people management skills.
    Career Opportunities
    Students graduating from this programme will have developed the knowledge, skill and competence to work in a management capacity using a range of specialised skills in different hotel, restaurant and resort businesses.
    How do I apply?
    This course begins in September each year. How to Apply
    FOR FURTHER INFORMATION:
    or
    Information may be subject to change by agencies other than LYIT.
    LYIT reserves the right to change information provided at any time

  • » Bachelor of Arts (Hons) in Destination Tourism with Marketing

    Programme Title  Bachelor of Arts (Hons) in Destination Tourism with Marketing
    CAO Code  
    LYIT internal code  LY_TMARK_B
    Duration  1 year add-on
    Standard Code Places:  16
    National Framework Level  8
    Award Type  Major
    Awarding Body  LYIT
    Is this Course for You?  
    This 1-year add-on programme extends the education and training for aspiring tourism professionals who wish to work in product, management and marketing innovation in national/international tourism destinations.  It combines the technical skills of tour guiding with the business development skills of a marketing professional.
    Minimum Entry Requirements
    Access to this programme is on successful completion of the Bachelor of Arts in Hospitality and Tourism (Front Office Management) or (Destination Marketing) or other compatible Level 7 programmes.
    What will I study?
    Year/SemesterProposed ModulesMandatory/
    Elective
    No of creditsClass hours per week
     4/7  Tourism E-Business and Digital Media Mandatory  10  5
     Marketing Decisions and Consumer Behaviour Mandatory  10  5
     Strategic Entrepreneurship and Tourism Innovation Mandatory  10  5
     4/8  European and International Tourism Policy Mandatory  10  5
     Strategic Marketing Management Mandatory  10  5
     Applied Research Project Mandatory  10  5
    Learning Outcomes 
    • Having completed this programme, the graduate will be able to:
    • Contribute to the strategic planning and sustainable development of tourism businesses or services in the context of its location, resources and markets.
    • Collaborate in the effective marketing of a diverse range of destination based tourism businesses as part of a professional team.
    • Demonstrate a thorough knowledge, within a tourism context, of the geography, history, culture and heritage of Ireland.
    • Evaluate national and international tourism policies and assess their implications for tourism planning, management and marketing of tourism destinations at regional and national levels.
    • Demonstrating a thorough knowledge of the tourism product, tourism destinations and the requirements of organising and delivering professional tours.
    • Demonstrate the capacity for independent research and analysis of emerging developments, trends and issues pertinent to the future management and marketing of tourism destinations.
    Career Opportunities
    Career paths include management positions in the travel sector, tour operators, international, national and regional tourism organisations, tourist attractions, hospitality businesses, community development, cultural organisations, cooperative marketing groups, support agencies and local authorities.  There are also opportunities for graduates in research, teaching and consultancy
    This course begins in September each year.  How to Apply
    FOR FURTHER INFORMATION:
    or

  • » Diploma in Restaurant Operations Management

    Programme Title  Diploma in Restaurant Operations Management
    CAO Code  
    LYIT internal code  LY_TREST_D
    Duration  9 Months (3 days a week in College – 2 days a week industry)
    Standard Code Places:  16
    National Framework Level  7
    Award Type  Diploma (Special Purpose)
    Awarding Body  HETAC
    Funded by Failte Ireland  Yes
    Is this Programme for Me?
    This innovative new programme integrates theory with practice. It has been developed to provide a relevant professional qualification for those who wish to embark on a career in Restaurant Operations Management.
    The programme will provide the participant with the benefits of personal attention, instant feedback, hands on experience and the opportunity to complement college based learning with a structured practical internship and trained mentor in Industry.
    The course will provide a stepping stone to a range of career opportunities within the restaurant industry.
    Check out the exciting aspects of Irish tourism” click here.
    Minimum Academic Entry Requirements
    HC in Arts / Business (HETAC Level 6), or an Advanced Certificate (FETAC Level 6) plus one year relevant experience, or five years industry experience.
    How long is this course?
    One Year
    College Based (24 weeks): 3 days in College and 2 days with employer of choice
    Industry Based (3 months): 3 months intensive structured training with employer of choice
    Will I have to pay course fees?
    As Fáilte Ireland is committed to strengthening its recognised role as a major driving force behind the training, education and placement of culinary arts and hospitality students, Fáilte Ireland will fund both the tuition and student contribution fees of this programme
    What will I have to study?
    YearProposed ModulesMandatory/
    Elective
    No of creditsClass hours per week
     1/1  Staff Development for Restaurant Service Mandatory  10  6
     Advanced Bar and Wine Studies Mandatory  10  6
     Hospitalty Management Information Systems Mandatory  5  3
     Budgets, Pricing and Cost Control Mandatory  5  3
     1/2  Food and Beverage Management Mandatory  10  6
     Business Environment Mandatory  5  3
     Applied Economics Mandatory  5  3
     Accounting Practice Mandatory  5  3
     Restaurant Marketing Mandatory  5  3
    Some of the Benefits You can Expect
    As an Employer
    • Access to qualified restaurant supervisors/assistant managers
    • An improvement in business performance due to highly skilled staff
    • An enhanced image for you as an employer of choice
    • Increased levels of return through greater staff commitment to the business
    • Access to state-of-the-art training facilities
    • Standard operating procedure manual for participating industry operators
    As a Programme Participant
    • Gain an internationally recognised qualification in 9 months
    • Avail of valuable college education and intensive industry experience in a structured manner
    • Be part of a revolution in the Irish Restaurant industry by participating in this unique restaurant operations management programme
    • Gain access to state-of-the-art training facilities
    • As a participant, you will develop a broad base of knowledge, a confidence in your skills, and the fluency to move successfully into a career that’s right for you.
    Who should apply?

    The course is aimed at both existing practitioners and career changers. Applicants must possess a mature outlook, a passion for the business of restaurants and the drive and capability to pursue a career in the Restaurant industry at management level.

    Participants graduating from this programme will have developed a range of competencies enabling them to excel as a restaurant supervisor/assistant manager and will be equipped with specialised skills in different restaurant operations.
    How do I apply?
    Application should be made directly to the School of Tourism. Your application should include a Student Application Form and a Registration of Establishment Form. Applicants who are unable to meet the employment requirements for the duration of the programme will not be considered.
    Completed Applications should be returned to:
    Admissions, School of Tourism (LyIT), Shore Road, Killybegs, Co Donegal
    Tel No (074) 9186600 Fax No (074) 9186601
    Restaurant Operations Management Registration of Establishment Form.pdf
    Restaurant Operations Management Student Application Form.pdf
    FOR FURTHER INFORMATION:
    or
    Information may be subject to change by agencies other than LYIT.
    LYIT reserves the right to change information provided at any time

  • » Certificate in Hotel Front Office & Accommodation Operations

    Programme Title  Certificate in Hotel Front Office & Accommodation Operations
    CAO Code  
    LYIT internal code  LY_THFAO_C
    Duration  1 year 
    Standard Code Places:  
    National Framework Level  6
    Award Type  Special Purpose
    Awarding Body  LYIT
    Is this Programme for Me?
    This programme aims to equip learners with the necessary entry level skills to become competent in front office operations and accommodation skills within the hospitality sector.
    Minimum Academic Entry Requirements
    • 5 Ordinary Level D3 in the Leaving Certificate, including Maths and English or Irish, FETAC Level 5 or equivalent.
      Or
    • Recognition of Prior Experiential Learning (RPEL)
    How much does this course cost?
    €1500
    What will I have to study?
    YearProposed ModulesMandatory/
    Elective
    No of creditsClass hours per week
     1/1  Front Office Operations Mandatory  5  4
     Accommodation and Facilities Mandatory  10  8
     Desktop Publishing and Business Maths Mandatory  5  4
     1/2  Advanced Front Office Operations Mandatory  5  4
     IT and Descriptive Statistics Mandatory  5  4
     Conference and Banqueting Mandatory  10  8
       Work Placement (400 hours)      
    Examinations
    Modules will be examined by a combination of continuous assessments, assignments, practical exercises and final exams.
    Benefits of this programme
    On successful completion of this programme learners will have the ability to:
    • Understand the role of and duties of front office and accommodation personnel.
    • Understand the legislation relating to room division operations and the importance of personal presentation, hygiene and health and safety procedures.
    • Demonstrate and apply the sales skills appropriate for Room Division personnel.
    • To evaluate the operational aspect of the accommodation and ancillary services in the room divisions department.
    • To have a proficiency in a property management system and hybrid systems associated with the PMS. 
    • Understand and effectively apply the principles and practice of professional customer service, anticipating, meeting and exceeding customer expectations in a hotel context.
    • Demonstrate competence in the use of information communications technology and e-commerce as applied in the tourism sector.
    • Demonstrate an understanding of the key business functions and procedures associated with effectiveness and profitability in the context of revenue management and basic forecasting.
    • Operate effectively within a diverse environment.
    • Demonstrate an understanding of the planning and co-ordination involved in the organisation of the conferences, meeting, and exhibitions and auxiliary services of the corporate hospitality sector that support the MICE industry and business tourism.
    What career opportunities will this course provide?
    Graduates with suitable post qualification experience may reasonably expect to work in:
    • Hotel Reception
    • Accommodation Services
    • Conference and Banqueting
    Are there follow-up programmes available?
    On successful completion of this programme, learners will be able to apply for Direct Entry to Year 2 of the HC in Arts in Hotel Administration.
    When does the course commence?
    The course begins in September each year.
    How do I apply?
    Application should be made directly to the School of Tourism. Your application should include a Student Application Form and a Registration of Establishment Form. Applicants who are unable to meet the employment requirements for the duration of the programme will not be considered.
    Completed Applications should be returned to:
    Admissions, School of Tourism (LyIT), Shore Road, Killybegs, Co Donegal
    Tel No (074) 9186600 Fax No (074) 9186601
    Direct Entry Application Form
    FOR FURTHER INFORMATION:
    or
    Information may be subject to change by agencies other than LYIT.
    LYIT reserves the right to change information provided at any time

  • » Certificate in Local and Regional Guiding

    <th">Standard Code Places:
    Programme Title  Certificate in Local and Regional Guiding
    CAO Code  
    LYIT internal code  LY_TMGUD_C
    Duration  One day per week from September to May, 30 Weeks
    Standard Places  16
    National Framework Level  6
    Award Type  Certificate (Special Purpose)
    Awarding Body  LYIT
    Is this Programme for Me?
    If you are interested in working in the tourism activity sector providing a range of professional guiding services for visitors, the Marine and Countryside Guiding programme is designed for you. This programme will provide you with the professional, social, technical and administrative skills necessary to offer a quality service to domestic and overseas visitors.
    Successful participants will be eligible to register on the national database of Tour Guides with Fáilte Ireland.
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    Minimum Academic Entry Requirement
    • 5 Ordinary Level D3 in the Leaving Certificate, including Maths and English or Irish, FETAC Level 5 or equivalent.
    • Or
    • Recognition of Prior Experiential Learning (RPEL)
    How much does this course cost?
    The cost to participants for undertaking this course is €700.
    Alternatively, local community groups can apply for LEADER funding and the course can be offered in conjunction with that group where applications for funding have been successful.
    What will I have to study?
    YearProposed ModulesMandatory/
    Elective
    No of creditsClass hours per week
     1  Irish Cultural and Natural Heritage Mandatory  10  6
     Local and Regional Guiding Mandatory  10  6
    Examinations
    Most modules are examined by portfolio and practical exercises, examinations take place in January and May each year.
    Benefits of this programme
    At the end of the Marine & Countryside Guiding Programme you will:
    • Operate as a professional marine & countryside guide;
    • Understand the tourism activity sector at regional, national and international level
    • Be aware of changing market profiles nationally and internationally
    • Have received training in a wide variety of skills required to service the requirements of special interest groups
    • Have the ability to anticipate and satisfy customer needs
    • Be aware of the safety, survival and technical skills associated with specialist guiding services
    • Be aware of the legislation governing all aspects of the service
    • Have a greater understanding of the natural environment and be able to interpret the local landscape
    Are there follow-up programmes available?
    On successful completion of this programme, learners will be able to apply for exemptions from both modules on the BA (Hons) in Destination Tourism with Marketing.
    What career opportunities will this course provide?
    On completion of the programme, learners can expect to work in a position of responsibility in a range of different tourism-related businesses.  Graduates with suitable post qualification experience may reasonably expect to work as:
    • Local and Regional Tour Guides/Tourist Information Officers
    • Guides in Visitor Attractions and Heritage Centres
    When does the course commence?
    The Course commences in mid-September.
    How do I apply?
    Application should be made directly to the School of Tourism.
    Completed Applications should be returned to:
    Admissions, School of Tourism (LyIT), Shore Road, Killybegs, Co Donegal
    Tel No (074) 9186600 Fax No (074) 9186601
    Marine and Countryside Guiding Application Form.pdf

  • » Certificate in Food and Beverage Operations

    Programme Title  Certificate in Food and Beverage Operations
    CAO Code  
    LYIT internal code  
    Duration  1 Year
    Standard Code Places:  
    National Framework Level  6
    Award Type  Special Purpose
    Awarding Body  LYIT
    Is this Programme for Me?
    This programme aims to equip learners with the necessary entry level skills to become competent in food and beverage operations within the hospitality sector.
    Minimum Academic Entry Requirements
    • 5 Ordinary Level D3 in the Leaving Certificate, including English or Irish, FETAC Level 5 or equivalent.
    • Or
    • Recognition of Prior Experiential Learning (RPEL)
    How much does this course cost??
    €1500
    What will I have to study?
    Year/SemesterProposed ModulesMandatory/
    Elective
    No of creditsClass hours
     1/1  Hospitality Food and Beverage Operations Mandatory  10  9
     Bar Operations Mandatory  10  9
     1/2  Mixology and Product Development Mandatory  10  8
     Specialised Restaurant Service Mandatory  10  8
     Work Placement (400 hours) Mandatory  20  
    Programme Learning Outcomes
    On successful completion of this programme learners will have the ability to:
      KNOWLEDGE
    • Identify the role of and duties of food and beverage personnel.
    • Apply the legislation relating to food and beverage service and the importance of personal presentation, hygiene and health and safety procedures. 
      SKILLS
    • Operate a food ordering system and hybrid systems associated with the PMS. 
    • Demonstrate proficiency in the use of information communications technology and e-commerce as applied in the tourism sector.
    • Evaluate the key business functions and procedures associated with effectiveness and profitability in the context of food and beverage service centres.
    • Utilise sales skills appropriate for food and beverage service personnel.
    • Evaluate the operational aspect of the restaurant and bar and ancillary services in the food and beverage department
      COMPETENCE
    • Operate effectively within a diverse environment.
    • Identify and effectively apply the principles and practice of professional customer service, anticipating, meeting and exceeding customer expectations in a hotel context.
    • Plan and coordinate the organization of the conferences, meeting, and exhibitions and auxiliary services of the corporate hospitality sector that support the MICE industry and business tourism.
    Progression
    On successful completion of this programme, learners will be able to apply for Direct Entry to Year 2 of the HC in Arts in Bar and Restaurant Supervision.
    Career Opportunities
    This programme prepares participants for entry to the profession in a variety of gastro-pubs and restaurants, cocktail or wine bars, clubs, hotel room service, banqueting and event dining.
    When does the course commence?
    This course begins in September each year.
    How you I apply?
    Application should be made directly to the School of Tourism.
    Completed Applications should be returned to:
    Admissions, School of Tourism (LyIT), Shore Road, Killybegs, Co Donegal
    Tel No (074) 9186600 Fax No (074) 9186601
    Direct Entry Application Form
    FOR FURTHER INFORMATION:
    or
    Information may be subject to change by agencies other than LYIT.
    LYIT reserves the right to change information provided at any time

  • » Higher Diploma in Arts in Tourism Destination Marketing

    (Incorporating a Certificate in Industrial Studies – Minor Award)

    Programme Title  Higher Diploma in Arts in Tourism Destination Marketing
    CAO Code  
    LYIT internal code  
    Duration  1 Year
    Standard Code Places:  20
    National Framework Level  8
    Award Type  Major
    Awarding Body  LYIT, under Delegated Authority from QQI
    Is this Programme for Me?
    The Higher Diploma in Arts in Tourism Destination Marketing is a conversion programme aimed at non-tourism graduates wishing to pursue a career in the tourism industry. The programme is aimed at both professionals currently employed within the tourism industry and those from complementary backgrounds who wish to enter the tourism field.  In this context it may be of particular interest to people coming from an arts, heritage, languages, geography, marketing or business background.
    The aim of the programme is to equip participants with the necessary expertise to market, co-ordinate and develop tourism businesses and projects at tourist destinations in Ireland and abroad.  It is aimed at both professionals currently employed within the tourism industry and those from other fields.  This dynamic programme encourages interaction between academics and industry practitioners from national and international tourism sectors.
    Minimum Academic Entry Requirements
    This course will be available to applicants who meet the following criteria: Applicants should hold a honours bachelor degree in a non-cognate discipline or a bachelor degree in a related discipline.
    What will I have to study?
    PhaseProposed ModulesMandatory/
    Elective
    No of creditsClass hours
     1/1  Tourism E-Business  Mandatory  5  3
     Consumer Behaviour in Tourism Mandatory  5  3
     Financial Management and Entrepreneurship in Tourism Mandatory  10  5
     Tourism Management and Destination Development Mandatory  10  5
     1/2  European and International Tourism Policy Mandatory  10  5
     Strategic Marketing Management Mandatory  10  5
     Work Placement Mandatory  10  7
    Career Opportunities
    The programme’s intensive but generalist approach prepares graduates for a wide range of positions within and outside the industry, nationally and internationally.  This programme is relevant for recent graduates looking to take the next step and acquire specialist knowledge necessary to manage operations at middle level management in the tourism industry.
    Career paths include management positions in the travel sector, tour operators, international, national and regional tourism organisations, tourist attractions, hospitality businesses, community development, cultural organisations, cooperative marketing groups, support agencies and local authorities.  There are also opportunities for graduates in research, teaching and consultancy.
    How you I apply?
    For the 2016/2017 academic year this programme is fully funded through Springboard+.  To be eligible to participate on a part-time Springboard+ programme an applicant must be a jobseeker.
    Further details and online application process are through the Springboard website. Springboard Courses
    FOR FURTHER INFORMATION:
    or