• » Bachelor of Arts in Hospitality and Tourism (Destination Marketing)

    Programme Title  Bachelor of Arts in Hospitality and Tourism (Destination Marketing)
    CAO Code  LY327
    LYIT internal code  
    Duration  3 years (1 year common entry and 2 years specialisation)
    Standard Code Places:  32
    National Framework Level  7
    Award Type  Major
    Awarding Body  LYIT, under Delegated Authority from QQI
    Is this programme for me?
    This programme is an advanced education programme for aspiring tourism professionals who wish to work in product, management and marketing innovation in national/international tourism destinations.  It combines the technical skills of tour guiding with the business development skills of a marketing professional. 
    How long is this course?
    Having completed 1 year of the Bachelor of Arts in Hospitality and Tourism (Common Entry), students are required to pursue a further 2 years to complete an ordinary degree in their chosen area of specialism.
    What will I study?
    Year/SemesterProposed ModulesMandatory/
    No of creditsClass hours per week
     2/3  Irish History, Culture & Heritage Mandatory   10  6
     Tourism Management Accounting Mandatory  5  3
     Front Office Operations Elective 1  10  7
     Conference and Convention Studies  Elective 1  10  6
     French Language and Culture 1 Elective 2  5  3
     Spanish Language and Culture 1 Elective 2  5  3
     2/4  Tourism Resort Concepts Mandatory  10  6
      Management and Organisational Behaviour* Mandatory  5  3
     Accounting Practice Mandatory  5  3
     Sales and  Marketing Mandatory  5  3
     French Language and Culture 2 Elective 1  5  3
     Spanish Language and Culture 2 Elective 1  5  3
     3/5  Tourism Destination Development Elective 2  10  5
     Business Environment Elective 2  5  3
     Applied Economics Elective 2  5  3
     Business Law and Ethics Elective 2  5  3
     Services Marketing Elective 2  5  3
     Alternatively, a learner may opt to take a Semester of Study Abroad under the Erasmus Programme
     Semester Abroad (Erasmus, US) (Must cover mandatory subjects from this semester)** Elective 1  30  
     3/6  Semester Abroad (Erasmus, US)** Elective 1  30  
     Local and Regional Guiding (Block Feb – Mar) Elective 2  10  12
     Rural Tourism (Block Feb – Mar) Elective 2  5  6
     Internship** Elective 2  15  
     Where learners are unable to undertake a Semester out, or plan to undertake a Semester of study under Erasmus in Semester 5, then the following 30 credits are undertaken in-house.
     Travel Trade Industry (Block Apr – May) Elective 3  10  10
     Hospitality MIS (Block Apr – May)  Elective 3  5  6
    Includes 12-week summer work placement.
    ** Learners must attend LYIT School of Tourism for at least one semester in Year 3
    Upon completion of this programme you can progress to an existing add-on level 8, Bachelor of Arts (Hons) in Destination Tourism with Marketing.
    Career Opportunities
    As this programme will focus on destination tourism with marketing, it will address industry needs to develop graduates with knowledge in the areas of history, culture and language, tourism operations, marketing (including e-marketing) and general business.  In addition, the programme will incorporate a series of modules on tour guiding which on successful completion will lead to a nationally recognised qualification in tour guiding.
    This course begins in September each year.  How to Apply
    Information may be subject to change by agencies other than LYIT.
    LYIT reserves the right to change information provided at any time