• » Bachelor of Arts (Hons) in Destination Tourism with Marketing

    Programme Title  Bachelor of Arts (Hons) in Destination Tourism with Marketing
    CAO Code  
    LYIT internal code  LY_TMARK_B
    Duration  1 year add-on
    Standard Code Places:  16
    National Framework Level  8
    Award Type  Major
    Awarding Body  LYIT with Delegated Authority from QQI
    Is this Course for You?  
    This 1-year add-on programme extends the education and training for aspiring tourism professionals who wish to work in product, management and marketing innovation in national/international tourism destinations.  It combines the technical skills of tour guiding with the business development skills of a marketing professional.
    Minimum Entry Requirements
    Access to this programme is on successful completion of the Bachelor of Arts in Hospitality and Tourism (Front Office Management) or (Destination Marketing) or other compatible Level 7 programmes.
    What will I study?
    Year/SemesterProposed ModulesMandatory/
    No of creditsClass hours per week
     4/7  European and International Tourism Policy Mandatory  10  5
     Consumer Behaviour and Marketing Decisions  Mandatory  10  5
     Strategic Entrepreneurship and Tourism Innovation Mandatory  10  5
     4/8  Digital Media Management and Data Analytics Mandatory  10  5
     Strategic Marketing Management Mandatory  10  5
     Applied Research Project Mandatory  10  5
    Learning Outcomes 
    • Having completed this programme, the graduate will be able to:
    • Contribute to the strategic planning and sustainable development of tourism businesses or services in the context of its location, resources and markets.
    • Collaborate in the effective marketing of a diverse range of destination based tourism businesses as part of a professional team.
    • Demonstrate a thorough knowledge, within a tourism context, of the geography, history, culture and heritage of Ireland.
    • Evaluate national and international tourism policies and assess their implications for tourism planning, management and marketing of tourism destinations at regional and national levels.
    • Demonstrating a thorough knowledge of the tourism product, tourism destinations and the requirements of organising and delivering professional tours.
    • Demonstrate the capacity for independent research and analysis of emerging developments, trends and issues pertinent to the future management and marketing of tourism destinations.
    Career Opportunities
    Career paths include management positions in the travel sector, tour operators, international, national and regional tourism organisations, tourist attractions, hospitality businesses, community development, cultural organisations, cooperative marketing groups, support agencies and local authorities.  There are also opportunities for graduates in research, teaching and consultancy
    This course begins in September each year.  How to Apply
    Information may be subject to change by agencies other than LYIT.
    LYIT reserves the right to change information provided at any time